Primary Research

Kineticos passionately believes in following rigorous methodology modeled after the scientific method. Beginning projects with this mindset commonly requires robust current state evaluations and a thorough understanding of various decisions’ implications.

For these reasons, primary research conducted by Kineticos often lays the foundation for successfully generating needed insights. The types of research studies we conduct include:

Voice of Customer Study

Willingness to Pay Study

Pricing / Reimbursement Study

Competitive Landscape Study

Company / Brand Positioning Study

Key Opinion Leader Interviews