September 29, 2021

Using a Primary Research Study to Conduct Pricing Analysis


Abe Maingi, Former VP Precision Medicine, Current VP Business Development at Inceptor Bio

In my previous posts expanding on my primary research study series, we covered the demographic section of a primary research study, how to discern customer buying preferences, and how to gather competitive insights. In this post, I’ll discuss another critical element of a primary research study, how to develop pricing questions in a way that provides insight and actionable data