How To Insights

Supporting Innovative Biotechs to Bring Cell and Gene Therapies to Market

Kineticos takes an immersive stance with their biotech engagements and investments, working closely in a collaborative effort with key leadership...

The Importance of Medical Affairs for Market Access and Commercial Success

Gaining market access is a complicated process, and it requires coordinated management of a list of complex and challenging activities. One of these...

BioPharma Market Launch in the Age of COVID-19: A Playbook for a Virtual World

Transforming a biopharmacological organization to respond more effectively to emerging opportunities and challenges is difficult in the best of times...

Utilizing Primary Research to Understand the Reimbursement Landscape

Reimbursement becomes an integral piece to any diagnostic test or procedure or medical device as you prepare for commercialization. Understanding the...

Does Market Access Predict Commercial Success In These Unprecedented Times?

It has become increasingly difficult to get therapeutics accepted at targeted reimbursement rates. While scientific innovations are revolutionizing...

Building a Licensing Deal Structure for A Successful Partnering Engagement

When clients initially engage Kineticos for business development and licensing support, many have not yet considered the desired deal structure they...

How to Conduct Market Diligence for Cell Therapy Safety Testing

Cell therapy is a rapidly growing market, with the FDA expecting 200 new INDs and 10-20 approvals of cell and gene therapy products by 2025. As the...

How to Perform a Commercial Assessment

Due to the unique factors of CAR-T therapy, a commercial assessment is an even more critical tool than usual in the toolkit of building a budding...

The Benefits of a Robust Target Product Profile

As a drug candidate enters the clinical development stage, it is essential that all stakeholders understand and share the same aspirational targets...

COVID-19 Impacts Current State of Biopharma Field Sales

With field forces grounded, will COVID-19 be the catalyst necessary for sustained changes in biopharma’s promotional models? Not all are equally...

Primary Research and View of the Future

It’s critical to understand the current landscape for each client’s service offerings, but understanding what respondents recognize as critical...

Hiring Top Talent You Want Today and Need Tomorrow

The Life Sciences market continues to outpace all industries in growth, and the competition for top talent is fierce. In this follow-up article, I...

Using a Primary Research Study to Conduct Pricing Analysis

In my previous posts expanding on my primary research study series, we covered the demographic section of a primary research study, how to discern...

Employees Will Be This Decade’s Disruptive Change Agents

As a leader of a company, and as a leader of people, you anticipate unexpected and even disruptive change within your markets, but have you stopped...

How to Conduct Competitive Intelligence Using a Primary Research Study

In a dynamic and fast-changing life sciences landscape, gaining a deep understanding of how you are positioned against your top competitors is...

A Guide to Conquering this year’s JP Morgan Conference

It’s now early January and for many of us, and this means that an exciting, productive, and, yes, tiresome week in San Francisco is just ahead of us....

How Can the Right Customer Buying Preference Questions Aid in Strategic Planning

"Understanding what drives customer choice is a critical component of a company’s strategic planning; whether the company has maintained a strong...

How Do You Identify the Right People? The Necessary Steps in Developing Demographic Questions

“In my previous post, I discussed the importance of primary research as it pertains to corporate strategy and how Kineticos uniquely approaches...

Fail Early, Fail Fast

“Biotech executives are addressing a multitude of strategic priorities daily. However, prioritizing indications and executing the right portfolio...

If You Want Real Answers to Your Questions, Then Ask The Right People!

“When consulting firms execute corporate strategy projects, they typically employ secondary research solely, which is publicly available information....