A private equity firm hired Kineticos to assess the market opportunity of one of their life science focused portfolio companies. Kineticos was asked to quantify the market opportunity while identifying growth opportunities for the portfolio company, ultimately leading to increased ROI for the investment firm.
The market opportunity assessment included the below components.
- Market segmentation review – categorizing current and prospective buyers into segments with distinct buying, growth and risk characteristics
- Market attractiveness assessment – rating the identified segments into low, medium and high growth prospects
- Key drivers and trends analysis – determining factors affecting current and future growth and profitability
- Participation strategy review – assessing the company’s current product portfolio relative to the identified low, medium and high growth market segments
Kineticos pinpointed and rank ordered various growth opportunities for the portfolio company, equipping the private equity firm with a road map for protecting and growing their investment.