A publicly traded pharmaceutical company seeking a strategic partner for their IND-ready asset was in need of support with executing on their partnering strategy. Thus, Kineticos was retained to lead and manage the business development and licensing process.
Kineticos was first charged with developing a clear and concise pitch deck to be leveraged throughout partnering discussions. Subsequently, Kineticos worked closely with the sponsor to establish baseline criteria for an optimal strategic partner. Utilizing the partner criteria, Kineticos developed a robust target list that was then segmented and prioritized. Leveraging their extensive industry network and proprietary external databases, Kineticos identified decision makers and influencers at each target company. Next, customized email campaigns were launchd to each target aiming to secure meetings with potential licensing partners. The continous outreach process included securing teleconferences and also scheduling face-to-face meetings at industry conferences.
During the initial 6-month engagement, Kineticos secured and facilitated over 40 partnering meetings (initial and follow up) by way of teleconferences and face-to-face meetings at industry conferences. Following their diligent business development process, Kineticos was successful in advancing several opportunities to Confidentiality Agreements and beyond. By the 5th month of the engagement, two very promising opportunities were progressing and each potential partner was conducting due diligence. Also included in the deliverable was a comprehensive list of all target companies/individuals with the status of each (meeting scheduled, not interested, providing details, etc.).