Kineticos Life SciencesTM
Management Consultants for Pharmaceutical, Biotech and Research Companies
CASE STUDIES
NEW PRODUCT DEVELOPMENT
The new CEO of a recently acquired life sciences company hired us to help launch new products. While financially sound, this company had not grown significantly in the last 8 years. We worked with the company to develop a stage gate approach to product development.
The new CEO of a recently acquired life sciences company hired us to help launch new products. While financially sound, this company had not grown significantly in the last 8 years. We worked with the company to develop a stage gate approach to product development.
The steps involved:
Stage 1 - Ideation
What is the idea? Who are the customers? What is the value of this idea to the company?
Stage 2 - Proof of Concept
Technical assessment: design specs, production plan, legal/EHS
Market: Size, growth, segmentation, trends, user needs, competitors, positioning
Economic: Revenue, costs, GM, ROI, DCF, IRR, capital
Stage 3 - Development
Design specs met, final prototypes, Alpha and Beta testing
Stage 1 - Ideation
What is the idea? Who are the customers? What is the value of this idea to the company?
Stage 2 - Proof of Concept
Technical assessment: design specs, production plan, legal/EHS
Market: Size, growth, segmentation, trends, user needs, competitors, positioning
Economic: Revenue, costs, GM, ROI, DCF, IRR, capital
Stage 3 - Development
Design specs met, final prototypes, Alpha and Beta testing
Stage 4 - Scale-up and manufacturing
Bill of materials, process documentation, regulatory/legal, QA/QC
Stage 5 - Launch
Go-to-Market strategy, training programs, collateral materials
The key performance indicator for this project is growth of new product revenues.
